Industry News: 2008 Forecast
Printing News posted an article this morning regarding printers’ economic expectations for 2008. As one might expect given the recent economic state of the US, the forecast is not exactly sunny. The...
View ArticleSustainability: A little recession protection
As the R word gets thrown around more and more, a lot of companies are trying to assess potential damage before it occurs. This is, of course, quite tricky (not to mention depressing), but worth some...
View ArticleMarketing: Recession as the mother of invention?
We’ve all heard that necessity is the mother of invention, but a post on Ad Age made me think that maybe recession is the mother of invention (at least for now). This article seems exactly in line with...
View ArticleSustainability: Keeping up the green in tough times
I’ve written previously about the benefits of keeping up green initiatives even in tough economic times, and an article I found today on Triple Pundit (picked up from GreenBiz) made me even more sure...
View ArticleIndustry Thoughts: Let the hard times roll
I love recessions. Unlike the good times, recessions produce real winners and real losers. The stakes are incredibly high. Like a proverbial hanging in the morning, recessions focus your mind. And your...
View ArticleThought Leadership: Beware of DAN
I hope you read Tim Morin’s post yesterday. It reminded me of a guy I know named Dan. Not Dan Morin, who happens to be Tim’s son. A different Dan altogether. If you’ve been in business for a while,...
View ArticleIndustry Thoughts: Helping Customers Help Themselves [Love You More]
As I was reading Ad Age last week, I came across a very interesting article on new uses for data. It seems that in the face of economic hardships, the advertising realm of agencies, media companies,...
View Article